NEW YORK—Grabbing a cup of coffee in any of America’s cities is a common occurrence. But for those who savor the experience of going to the coffee shop and spending time relaxing in a homey environment, things aren’t what they used to be.
For example, Midtown Manhattan is an area full of busy, working professionals. But there is an appalling shortage of welcoming environments to have a cup of coffee and relax undisturbed.
That’s part of what makes Birch Coffee, co-founded by owners Jeremy Lyman and Paul Schlader, such a rare find—even in a metropolis like New York City. Even harder to find than a good cup of coffee is a quiet corner—and Birch Coffee has both. Its charm stems in part from the owners’ personal love of their business.
“A few years ago, I was contemplating what I wanted to do, and I really enjoyed hanging out in coffee shops,” says Lyman. So he combined his love of caffeine and kicking back with his professional experience. “I’ve worked in restaurants and just have a passion for it.”