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Tag: A Billion Acts of Green

The Trick of the Story Angle

April 19, 2011

Think about telling a story to someone. It could be anything: a car wreck you saw, the rude waiter who shocked your dinner party with his behavior, the job that’s just killing you, etc. Now think again, and ask yourself a question. Why do so many stories we tell have such a negative angle? Consumers … More The Trick of the Story Angle

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